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Choosing a virtual terminal for your online store

Congrats! You’ve set up your online store or are just about to do it and are ready to receive your first sales dollars. As a responsible business owner now you are wondering how to choose an eCommerce payment gateway. Continue reading to learn about the most popular virtual terminals on the market right now and start accepting online payments today.

1. Synder powered by Stripe

Synder allows you to instantly create a checkout on your webpage without any coding skills required. It’s a perfect option for a new website or a small business that wants to quickly start selling their products or services. It’s one of the most straightforward points of sales available on the market. One of the biggest benefits of Synder is its security, as all payments are processed via Stripe – one of the most secure payment providers on the market. 

Starting to sell is also incredibly easy: all you need is a Stripe account. Any business can sign up for Synder (no credit card required), create a link to insert to your website, or simply send it to your customers. You can start accepting payments right away. In fact, you don’t even need a website. You can start selling off your Facebook or Instagram page.

Bonus points: being directly integrated with QuickBooks Online, Desktop, and Xero, all of your sales data will be directly recorded in your accounting system in the background. Automated bookkeeping and instant payments, all with no coding fuss? Sign me up!

Pricing: starting from $15.99 a month (+2.9% + 30¢ per online transaction paid directly to Stripe). 

Where to start: Sign up for Synder and watch a video guide or read about creating an instant checkout page here.

2. Square Virtual Terminal

Square offers a great service to get paid when your client is not there. They have a very user-friendly UI and competitive pricing. It works for businesses of any size and comes in with 24/7 support. On-demand analytics allow you to grow your business based on the real data and their data security is one of the strongest on the market, all of which makes Square a good choice. 

Bonus points: Square has a great integration with one of the most popular accounting software systems — QuickBooks Online. Sign up for it here to get all sales transactions and Square fees instantly recorded in QuickBooks. 

Pricing: $0 monthly fee and 3.5% + 15¢ for card-not-present transactions.

Where to start: Click here to sign up for Square virtual terminal.

3. Shopify Payments 

Shopify, itself an e-commerce company is in a league of its own. If you are into design, you will love an online store you can build on their platform, full of templates and drag-and-drop options. You can take payments in your preferred method (the majority of popular methods and local currencies are supported), which makes it a unique payment gateway. Security is great too, as Shopify is PCI compliant and supports 3D secure checkouts.

There are many helpful features available in different subscription plans. The cheapest one, Basic Shopify ($29/month), comes in with built-in fraud analysis and online credit card rate of 2.9% + 30¢. The next plan available — Shopify ($79/month) gives you everything to grow your business and lowers the online credit card rate to 2.6% + 30¢.

Bonus points: Although Shopify is one of the more expensive options on the market, if you would like to invest in a diversified online store, it’s quite unbeatable. It’s perfect for larger businesses with large inventory. 

Pricing: starting from $29 a month + 2.9% + 30¢ per online transaction.

Where to start: click here to start your free trial.

Shopify Payments - Virtual Terminal
Retrieved from Shopify.com

4. PayPal Payments Pro

When looking for a virtual terminal, it’s likely that you do not want your customers to have a PayPal account in order to pay you. In this case, PayPal Payments Pro, interestingly enough, could be worth considering. This credit card processing solution allows you to accept payments via credit and debit cards, and also via PayPal credit, topped up by the security that comes with PayPal technology. 

PayPal Payments Pro offers straightforward pricing, which, however, might be too pricey for small businesses, but it does include APIs, online invoicing, easy cart integration, and phone-based credit card payments.

Bonus points: PayPal is a major player and therefore it also has a great integration with  QuickBooks Online, like many other options on our list. Sign up for it here to get all sales transactions and PayPal fees instantly recorded in QuickBooks. 

Pricing: $30 monthly fee + 2.90 % + 30¢ per-transaction fee in the US (see this datasheet for international monthly prices). 

Where to start: Click here to sign up for PayPal Payments Pro virtual terminal.

5. Authorize.net

Authorize.net was launched way back in 1996 and is today owned by Visa. It is a familiar name and popular option for many businesses across the US. It has a proven track record and many medium and large businesses choose it as their virtual terminal option. 

While it was originally based on an older model of having a merchant account plus a separate payment gateway, if you choose to go with its All-in-One option it will be very little different from more popular modern options like Synder, Square or PayPal Pro. Going with this plan you will have created both a merchant account (different from your business bank account) and a payment gateway. If you do have a merchant account, you can sign up for a cheaper plan. 

Bonus points: it is a familiar name and many mid- and larger businesses will be comforted by working with a company owned by the industry giant Visa. Similarly to Synder, it includes free support from real people. 

Pricing: $0 monthly fee and 2.9% + 30¢ per transaction.

Where to start: Click here to choose your plan and sign up.

Summary

We have covered 5 popular options to accept credit cards online. Most of them have a very similar pricing, live support a proven security track record. You can make your choice by comparing the features covered, the ease of getting started, and the quality of support available. Good luck on your journey to generating larger online revenue!


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Fanya Becker

Fanya Becker

Fanya is passionate about smart automation solutions and is always looking for the next big thing. In her spare time she enjoys playing tennis and making delicious smoothies.

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