Synder blog
Weekly Digest

What we are reading this week - June 16, 2020

At the beginning of this week, we want to look at several topics that are especially important right now. The latest IRS extension, things you need to know about emotional marketing and career advice for recent accounting graduates, who happened to be in the midst of a pandemic.

1. IRS extends dates on balance due notices amid coronavirus

By Michael Cohn

As covered in the latest article on Accounting Today, the Internal Revenue Service is extending the due dates on its balance due notices. It happened because the IRS wasn’t able to mail out the preprinted letters to taxpayers due to office closures during the ongoing COVID-19 pandemic.

There’s more to find out about the latest extension, check out the article to learn more. 

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2. Career Advice for Recent Accounting Grads: Job Hunting and the Pandemic

By Jodi Chavez

Graduating during this time isn’t anything easy, because on top of finding, interviewing for, and landing a dream accounting job recent graduates are also dealing with many personal effects of the pandemic and the current crises. According to CPAPracticeAdvisor, 75 percent of students had already seen their jobs canceled, delayed, or shifted to remote work. It is very difficult also because so many students rely on summer jobs and internships to gain experience to be able to strengthen their portfolios. Learn more about the strategies that can be implemented now from this article. 

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accounting graduate

3. 5 Ways to Get to the Heart of Emotional Marketing

By Ivy Cohen

In the latest from Entrepreneur Ivy Cohen looks at how emotional marketing is able to tell a story that connects with an audience in a human way. 

With consumers increasingly making buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in brand fans, replacing the loyalty marketing approach of years past.

Draw more insights and learn how to implement it into your practice!

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emotional marketing


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Fanya Becker

Fanya Becker

Fanya Becker is a Synder expert with sound experience in consulting various clients on automation solutions. She researches and provides guidance for small businesses on their path towards automating mundane and recurring parts of their workflow, works with professional accountants, and frequently interviews industry experts to create relevant and forward-looking content for Synder.

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